Unique Monique Media
   
  3 STRATEGIES TO MAKE YOUR AD BUDGET COST EFFECTIVE:

Demographic- Make Sure you know you are targeting the right age group that are in need of your products and/or services! Remember it’s more cost effective to start with a more narrow target than a broad reach so make sure you evaluate your BEST potential customer prior to your marketing campaign.

Geographic- Don’t spread your ad dollars too thin. It’s always best to dominate your backyard before you try and dominate a larger area. Some clients need a 5 mile radius while others can benefit worldwide. Make sure you get the right guidance when purchasing media to ensure your ad dollars are spent effectively.

Psychographic- This is the most important factor. Make sure you are speaking to consumers that WANT your products/services and are in the market for them! This is a dream come true with all of the online retargeting you can take advantage of. read more

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